Effective Date: April 27, 2023
Last revised: April 27, 2023
 
Our Contact Information
United States Tennis Association Incorporated Address: Attn: Customer Care, 2500 Westchester Avenue, Suite 411 Purchase, NY 10577
 
Phone Number: (1-800-990-8782)
Email Address: customercare@usta.com
 
Introduction
United States Tennis Association Incorporated and all affiliates listed below under “Entities Covered by This Privacy Notice” (collectively “USTA”, “we”, “us”, “our”) take the protection of personal data (“Personal Data”) very seriously. Please read this privacy notice (the “Notice”) to learn what we are doing with your Personal Data, how we protect it, and what privacy rights you may have under applicable data protection and privacy laws.
 
USTA is a non-profit organization based in the United States. As such, some data-protection laws may not apply or may only partially apply to it. In recognition of the importance of responsible data stewardship, USTA may take privacy measures that exceed its legal obligations, including making affirmative statements within this notice regarding its role and processing of personal data in line with those data-protection laws. In doing so, it does not voluntarily submit to the jurisdiction of any law to which it is not otherwise subject, or which would not otherwise be applicable.
 
What is Covered by this Privacy Notice?
This Notice addresses data subjects (which includes both individuals and households) whose Personal Data we collect directly (for example, via our website and mobile apps), receive from our partners, or process to promote our products and services. 
 
What is Not Covered by this Privacy Notice?
Human Resources Personal Data
This Notice does not apply to the Personal Data of employees, job applicants, contractors, business owners, directors, officers, and medical staff of USTA.
 
Information Which Does Not Constitute Personal Data
If we do not maintain information in a manner that identifies, relates to, describes, is reasonably capable of being associated with, or could be reasonably linked, directly or indirectly, with a particular individual or household, such information is not considered Personal Data and this Policy will not apply to our processing of that information.
 
What Can You Find in this Notice?
This Notice tells you, among other things:

• What Personal Data we collect about you and how we obtain it;

• The legal bases for processing your Personal Data;

• For what purposes we use that Personal Data;

• How long we keep your Personal Data;

• With whom we share your Personal Data;

• Your rights about the Personal Data we collect about you and how you can exercise those rights;

• How we protect your Personal Data; and

• How to contact us.

 
General Information
Do we collect Personal Data?
YES. Some categories include contact and demographic information relating to our members; information on tennis players, officials, and matches; and contact and demographic information relating to our partners’ members and customers.
 
Click here to know which categories of Personal Data we collect and how we obtain them.
 
Do we sell or share Personal Data?
You may wonder why USTA would sell or share information about you. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties USTA is a mission-driven non-profit organization. As such, we only provide/share/exchange your information to third parties if we believe that doing so will advance our mission of promoting and developing the growth of tennis in the United States. These disclosures may fall under broad legal definitions of “selling” or “sharing”, even though they may be quite different from the activities of a commercial data broker. For example, we might “sell” your Personal Data by sending a list of participants to another tennis organization, which then provides us a list of their related data in return. USTA does not charge a fee for its data exchanges. We have accordingly included this information to comply with laws like the CCPA, and to ensure that you have a complete and accurate understanding of how we use your information. If you have any questions about how USTA handles your Personal Data, please do not hesitate to contact us.
 
Click here to opt out of the sale of your Personal Data.
 
Tracking
Do we use cookies or similar tracking technologies on our website?
YES
 
Click here to read our cookie notice.
 
Do we use cookies or similar tracking technologies in our app?
YES
 
Click here to read our cookie notice.
 
Do we track your activities in other websites?
YES
 
Click here to read our cookie notice.
 
Privacy Rights
Can you request to receive a copy of the Personal Data we have collected about you?
YES
 
Click here to learn how.
 
Can you withdraw your consent to our processing of your Personal Data?
NO
 
We rely on lawful bases other than consent to process your Personal Data, such as our need to perform a contract with you or our legitimate interests. Click here to learn more about our choice of legal bases.
 
Can you request to have your data deleted?
YES
 
Click here to learn how.
 
Can you request not to have your data shared or “sold”? 
In certain instances, yes, in other instances sharing data is a condition of participation.
 
Click here to learn how to opt out of the sale of your personal information. 
 
Do we discriminate you for exercising your privacy rights?
NO
 
Click here to learn more about your right not to be discriminated.
 
Security
Do we protect your Personal Data?
YES
 
Click here to learn more about how we protect your Personal Data.
Our Role With Respect to Your Personal Data
Within the scope of this notice, USTA acts as a data controller for the Personal Data we process. This means that we decide how and why Personal Data is collected and further processed.
 
Entities Covered by this Privacy Notice
This Notice covers USTA and the following affiliate entities (the “Affiliates”):

• USTA National Tennis Center Incorporated

• USTA Foundation Incorporated

• USTA Player Development Incorporated

• US Open Series LLC

 
Lawful Bases for Processing
We must have a valid reason to use your Personal Data. This is called the "lawful basis for processing".
 
We may process your Personal Data on the basis of:

• the need to perform a contract with you;

• our legitimate interests or those of a third party, such as our interest in recruiting and retaining members;

• the need to comply with the law; or

• any other ground, as required or permitted by law.

 
What Personal Data We Process and How We Obtain It
The table below describes the categories of Personal Data we have collected about you in the last twelve months.
Personal Data We Collect, Process, or StoreHow We Obtain It
Member and Participant Data
Information about our members and program participants, such as names, birth date, aliases, postal addresses, online usernames, IP addresses, demographic data, email addresses, phone number, gender, and other similar identifiers.
Through the registration process on our website and in our mobile apps.
Customer Lists
Information about consumers, participants and customers of our partners, such as names, aliases, postal addresses, online usernames, IP addresses, demographic data, email addresses, court reservation information, program registration and participation, and other similar identifiers.
Through USTA Sections, third-party businesses and other organizations with which we partner.
Program, League, and Competition Information
Information about player registration and participation, rankings, ratings, tournament and league results, scores, match statistics, team rosters, draw sheets and other participation identifiers. 
Through direct data collection, such as information that consumers provide when they sign up for our tournaments, as well as from third-party businesses and other organizations with which we partner.
Internet Activity Data
Browsing history, search history, and other information on consumer interactions with our website.
Cookies and related tracking technologies.
We will not collect additional categories of Personal Data without informing you.
 
Cookies
A “cookie” is a small file stored on your device that contains information about your device. We may use cookies to provide basic relevant ads, website functionality, authentication (session management), usage analytics (web analytics), to remember your settings, and to generally improve our website.
 
We use session and persistent cookies. Session cookies are deleted when you close your browser. Persistent cookies may remain even after you close your browser, but always have an expiration date. Most of the cookies placed on your device through our website are first-party cookies which are placed directly by us. Other parties, such as Google, may also set their own (third-party) cookies through our website. Please refer to the policies of these third parties to learn more about the way in which they collect and process information about you.
 
If you would prefer not to accept cookies, you can change the setup of your browser to reject all or some cookies. Note, if you reject certain cookies, you may not be able to use all features of our services. For more information, please visit https://www.aboutcookies.org/.
 
You may also set your browser to send a Do Not Track (DNT) signal. For more information, please visit https://allaboutdnt.com/. Please note that our services do not have the capability to respond to “Do Not Track” signals received from web browsers.
 
For more information about our use of cookies, please see our cookie notice.
 
For What Purposes Do Use Your Personal Data? 
We may process your Personal Data for the following purposes:

• Operating and improving our website and mobile apps;

• Hosting events, such as USTA tennis tournaments and programs;

• Creating and maintaining tennis records and statistics;

• Customizing the user experience and providing you with products and services you request, processing orders, and

• Serving our existing member base, participants and recruiting new members and tennis enthusiasts in carrying out our business purpose.

 
How Long We Keep Your Personal Data
We will retain your Personal Data for as long as is necessary to fulfil the purpose for which we collected your Personal Data and any other permitted linked purpose and in compliance with our data retention policies. For example, we will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. 
 
If your Personal Data is used for more than one purpose, we will retain it until the purpose with the longest retention period expires; but we will stop using it for the purpose with a shorter retention period once that period expires. Our retention periods are also based on our business needs and good practice.
 
Your Personal Data may need to be retained in our backup systems on a monthly basis. This may be the case even when you or a Supervisory Authority has validly asked us to delete your Personal Data or when we do not no longer have a legal basis for processing such Personal. Please note that our backups are protected, and we have implemented a system to remind us to delete again the data when we restore a backup to production systems.
 
Sharing Personal Data with Third Parties
The following table describes, in the last twelve months, the categories of information we have disclosed to third parties for business purposes, and the categories of those third parties. It also describes the categories of information we share with third parties, and the categories of those third parties.
InformationDisclosed?Personal Data Disclosed for Business Purposes?Disclosed?Personal Data Sold?
CategoryYes/NoCategories of Third Parties Recieving Personal DataYes/NoCategories of Third Parties Receiving Personal Data
Member, Participant or Consumer InformationYes

• Vendors and other subprocessors

• Other tennis organizations

YesOur Sections and other selectg partnersCustomer and member listsYes

• Vendors and other subprocessors

NoN/APlayer, participants, and match, competition informationYes

• The International Tennis Federation for use on worldtennisnumber.com

• Other tennis organizations

• Vendors and other subprocessors

NoN/AInternet activity dataYes

• Vendors and other subprocessors

Yes

• Ad-serving and traffic measurement services

When you use our services, certain third parties may collect Personal Data about your online activities over time and across different websites or online services. Please refer to the policies of these third parties to learn more about the way in which they collect and process information about you.
 
Other Disclosures of Your Personal Data
We may disclose your Personal Data to the extent required by law, or if we have a good-faith belief that we need to disclose it in order to comply with official investigations or legal proceedings (whether initiated by governmental/law enforcement officials, or private parties). If we have to disclose your Personal Data to governmental/law enforcement officials, we may not be able to ensure that those officials will maintain the privacy and security of your Personal Data.
 
We may disclose your Personal Data to our subsidiaries or affiliates, but only if necessary for business purposes, as described in the section above.
 
We reserve the right to use, transfer, sell, and share aggregated, anonymous data for any legal purpose. Such data does not include any Personal Data. The purposes may include analyzing usage trends or ways to improve regional tennis programming.
 
What Privacy Rights Do You Have? 
You may have rights regarding your Personal Data that we collect and process. The exact rights that you have will vary based on your location and other jurisdictional considerations. In this section, we describe some of the rights that could apply to you and then we explain how you can exercise those rights.
 
Right to Know What Happens to Your Personal Data
This is called the right to be informed. It means that you have the right to obtain from us all information regarding our data processing activities that concern you or your child, such as how we collect and use your Personal Data, how long we will keep it, and who it will be shared with, among other things.
 
We are informing you of how we process your Personal Data with this Notice.
 
Right to Know What Personal Data USTA Has About You
This is called the right of access. This right allows you to ask for full details of the Personal Data we hold on you.
 
You have the right to obtain from us, including confirmation of whether or not we process Personal Data concerning you or your child, and, where that is the case, a copy or access to the Personal Data and certain related information.
 
Once we receive and confirm that the request came from you or your authorized agent, we will disclose to you:

• The categories of your Personal Data that we process;

• The categories of sources for your Personal Data;

• Our purposes for processing your Personal Data;

• Where possible, the retention period for your Personal Data, or, if not possible, the criteria used to determine the retention period;

• The categories of third parties with whom we share your Personal Data;

• If we carry out automated decision-making, including profiling, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for you;

• The specific pieces of Personal Data we process about you in an easily-sharable format;

• If we sold or disclosed your Personal Data for a business purpose, the categories of Personal Data and categories of recipients of that Personal Data for both sale and disclosure;

• If we rely on legitimate interests as a lawful basis to process your Personal Data, the specific legitimate interests; and

Under some circumstances, we may deny your access request. In that event, we will respond to you with the reason for the denial. 
 
Right to Change Your Personal Data 
This is called the right to rectification. It gives you the right to ask us to correct without undue delay anything that you think is wrong with the Personal Data we have on file about you or your child, and to complete any incomplete Personal Data.
 
If your account settings do not allow you change the information yourself, please contact us and we will do our best to change the Personal Data for you.
 
Right to Delete Your Personal Data
This is called the right to erasure, right to deletion, or the right to be forgotten. This right means you can ask for your Personal Data to be deleted.
Sometimes we can delete your information, but other times it is not possible for either technical or legal reasons. If that is the case, we will consider if we can limit how we use it. We will also inform you of our reason for denying your deletion request.
 
Right to Ask Us to Limit How We Process Your Personal Data
This is called the right to restrict processing. It is the right to ask us to only use or store your Personal Data for certain purposes. You have this right in certain instances, such as where you believe the data is inaccurate or the processing activity is unlawful. You can take steps to limit our use of your data by changing your settings in our preference center located at: https://www.usta.com/en/home/myaccount/notifications.html
 
Right to Ask Us to Stop Using Your Personal Data
This is called the right to object. This is your right to tell us to stop using your Personal Data. You have this right where we rely on a legitimate interest of ours (or of a third party). You may also object at any time to the processing of your Personal Data for direct marketing purposes.
 
We will stop processing the relevant Personal Data unless: (i) we have compelling legitimate grounds for the processing that override your interests, rights, or freedoms; or (ii) we need to continue processing your Personal Data to establish, exercise, or defend a legal claim.
 
Right to Port or Move Your Personal Data
This is called the right to data portability. It is the right to ask for and receive a portable copy of your Personal Data that you have given us or that you have generated by using our services, so that you can:

• Move it;

• Copy it;

• Keep it for yourself; or

• Transfer it to another organization.

We will provide your Personal Data in a structured, commonly used, and machine-readable format. When you request this information electronically, we will provide you a copy in electronic format.
 
Right to Non-Discrimination
We will not discriminate against you for exercising any of your privacy rights. Unless the applicable data protection laws permit it, we will not:

• Deny you goods or services;

• Charge you different prices or rates for goods or services, including through granting discounts or other benefits or imposing penalties;

• Provide you a different level or quality of goods or services; or

• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

 
Your Right to Opt Out of the Sale of Personal Data
You have the right to ask us to not sell your Personal Data at any time, referred to as the right to opt out. To exercise the right to opt-out, you may submit a request to us via the following: https://www.usta.com/en/home/about-usta/who-we-are/national/usta-privacy-policy/usta-right-to-delete.html
 
Once you make an opt-out request, we will not ask you to reauthorize sale of your Personal Data for at least twelve months. However, if you change your mind, you may opt back into Personal Data sales at any time by using the contact details below. We will only use Personal Data you provide us in an opt-out request to review and comply with the request.
 
Sharing Data as a Condition of Participation in Certain Programs
As a condition of participating in certain programs, such as competitions,  tournaments, and other programs or events, you acknowledge and agree that certain personal information, which varies based on program or event type, but may include name, team roster, draw sheets, match results, Sectional Association affiliation, rating,  ranking, or other data points will be shared with USTA processors including but not limited to TennisLink, Serve Tennis, and with worldtennisnumber.com.  Sharing this information is an essential requirement of certain programs and events, such as competition, administration, tournament management and results and ratings and rankings. If you do not agree to sharing and publishing of the data with these entities immediately stop using USTA services or products and contact the USTA.
 
How Can You Exercise Your Privacy Rights?
To exercise any of the rights described above, please submit a request by either:

1. Calling us at 1-800-990-8782

2. Contacting us by email at customercare@usta.com

3. Writing to us at: United States Tennis Association, Attn: Customer Care, 2500 Westchester Avenue Suite 411, Purchase, New York 10577; or

4. Filling out this online form: https://www.usta.com/en/home/about-usta/who-we-are/national/usta-privacy-policy/usta-right-to-delete.html

 
Verification of Your Identity
In order to correctly respond to your privacy rights requests except requests to stop the sale of your Personal Data, we need to confirm that YOU made the request. Consequently, we may require additional information to confirm that you are who you say you are.
 
For requests submitted via password-protected accounts, your identity is already verified. For requests sent by other means, we will verify your identity via a combination of personal identifiers.
 
We will only use the Personal Data you provide us in a request to verify your identity or authority to make the request.
 
Verification of Authority
If you are submitting a request on behalf of somebody else, we will need to verify your authority to act on behalf of that individual. When contacting us, please provide us with proof that the individual gave you signed permission to submit this request, a valid power of attorney on behalf of the individual, or proof of parental responsibility or legal guardianship. Alternatively, you may ask the individual to directly contact us by using the contact details above to verify their identity with USTA and confirm with us that they gave you permission to submit this request.
 
Response Timing and Format of Our Responses
We will confirm the receipt of your request within ten (10) business days and, in that communication, we will also describe our identity verification process (if needed) and when you should expect a response, unless we have already granted or denied the request.
 
Please allow us up to a month to reply to your requests (except requests to stop selling your Personal Data) from the day we received your request. If we need more time (up to 90 days in total), we will inform you of the reason why and the extension period in writing. 
 
We will act upon your request to opt-out from selling your Personal Data within fifteen (15) business days. We will also notify the third parties to whom we sold your Personal Data of your request and instruct them not to further sell your Personal Data. We will inform you about this in ninety (90) days from the receipt of your request.
 
If we cannot satisfy a request, we will explain why in our response. For data portability requests, we will choose a format to provide your Personal Data that is readily useable and should allow you to transmit the information from one entity to another entity without difficulty.
 
We will not charge a fee for processing or responding to your requests. However, we may charge a fee if we determine that your request is excessive, repetitive, or manifestly unfounded. In those cases, we will tell you why we made that determination and provide you with a cost estimate before completing your request.
 
Privacy of Children
Our website and services are not directed at, or intended for use by, children under the age of 13. We do not knowingly collect personal information from children under the age of thirteen. If personal information is collected relating to children under the age of thirteen, it is collected from parents or other authorized adults. If in the future, we collect personally identifiable information from children, we will do so in compliance with the Children's Online Privacy Protection Act of 1998 (15 U.S.C. 6501 et seq.). The Internet offers children wonderful educational and entertainment resources. Your guidance and involvement are essential to help ensure that children have a safe and rewarding online experience. We encourage you to visit the Direct Marketing Association’s Web site (www.the-dma.org) and explore the Get CyberSavvy! Program as well as the GetNetWise Web site (www.getnetwise.org) to learn more about parental control tools.
 
Registration Data
In order to access some of the services, programs, applications or sweepstakes offered by the USTA, you may be required to register and/or provide personal information, such as name, email, telephone number and birthdate (“Registration Data”).  Although information may be required to participate in certain activities or promotions, participants provide that information voluntarily. By registering, you agree to: (i) provide true, accurate and complete information about yourself as prompted by the registration form; and (ii) maintain and promptly update the Registration Data to keep it true, accurate, current and complete. You acknowledge and agree the USTA shall have no liability associated with or arising from your failure to maintain accurate Registration Data, including, but not limited to, your failure to receive critical information about the site or any mobile service or your account. You further agree the USTA is authorized to verify such Registration Data through its own records as well as those of third parties.  Any suspected abuse of your Registration Data should be reported to the USTA.  
 
Text/SMS Notifications
You may subscribe to USTA text messaging/SMS notifications in the United States. These messages may include, for example, notifications regarding USTA programs, your orders or special offers. By subscribing to USTA text notifications, you agree to receive automated text messages from USTA about its products and services at the phone number you provided when you subscribed, and that the messages may be sent via automated telephone dialing system or other technology. This mobile text program is intended for individuals over the age of 13. Message amounts and frequency may vary. Consent is not a condition of any purchase. Message and data rates may apply. Reply STOP to opt-out and HELP for customer support. For additional assistance, you may contact us at customercare@usta.com. You may receive an additional text message confirming your decision to opt-out. You understand and agree that attempting to opt-out by any means other than texting the opt-out command above is not a reasonable means of opting out. Carriers are not liable for delayed or undelivered messages.
 
Publication of Information
As a condition of participating in certain programs, such as leagues, tournaments, and other programs or events, you acknowledge and agree that certain personal information, which varies based on program or event type, but may include name, team roster, draw sheets, match results, Sectional Association affiliation, rating,  ranking, or other data points may be displayed and/or published within USTA properties TennisLink, Serve Tennis, or through any other system that the USTA or a third-party affiliate employs to store and display similar information, such as worldtennisnumber.com.  This information is publicly searchable.  The publication of this information is an essential requirement of certain programs and events, such as league administration, tournament management and results and ratings and rankings. If you do not agree to sharing and publishing of the data immediately stop using USTA services or products and contact the USTA.
 
ITF World Tennis Number
The ITF World Tennis Number (WTN) provides a global standard for players. It is a 40-1 scale, with 40 being a beginner player and 1 being an elite professional. This scale is for all players, regardless of age, gender, or ability. Players will have separate ITF World Tennis Numbers for singles and doubles. ITF World Tennis Number was developed by the International Tennis Federation (ITF). The ITF is the international governing body of tennis that works with national associations worldwide to support the growth of the sport. For more information on USTA’s participation with the World Tennis Number see (https://www.usta.com/en/home/organize/program-resources/national/itf-world-tennis-number.html).
 
Participation in USTA, ITF, and additional USTA partner events will count toward a player’s WTN rating. Players must have match results in order to generate an initial rating. Your WTN rating may appear on USTA.com, TennisLink.com, and additional USTA properties as well as on worldtennisnumber.com, and third party tennis sites who are licensed to do so. Worldtennisnumber.com is owned and operated by the ITF and is governed by ITF privacy notices which can be found at: https://www.itftennis.com/en/about-us/privacy-notices/?type=privacy-notices
 
Data Integrity & Security
We are strongly committed to keeping your Personal Data safe. We have implemented and will maintain technical, administrative, and physical measures that are reasonably designed to help protect your Personal Data from unauthorized processing. Unauthorized processing includes unauthorized access, exfiltration, theft, disclosure, alteration, or destruction. Some of those measures include masking and we also have dedicated teams to look after information security and privacy. 
 
Right to Lodge a Complaint with a Supervisory Authority
If the event GDPR applies to our processing of your Personal Data, you have the right to lodge a complaint with a supervisory authority if you are not satisfied with how we process your Personal Data.
 
Specifically, you can lodge a complaint in the Member State of the European Union of your habitual residence, place of work, or the alleged violation of the GDPR.
 
Users Outside the United States
The USTA is the national governing body for the sport of tennis in the United States.   This Site is directly solely towards users who reside in the United States.  If you choose to use this website from outside the United States, you are consenting to the collection, storage, processing, and transfer of your information in and to the United States, pursuant to the laws of the United States.
 
Notwithstanding the forgoing, similar to the processes described above, the USTA will honor the following requests from users:
         i.            If the processing of personal data is based on your consent, the right to withdraw consent for future processing of that data.
        ii.            The right to request from USTA access to and rectification of your personal data.
        iii.            Subject to reasonable limitations, the right to request restriction of the processing of your personal data.
        iv.            Subject to reasonable limitations, the right to request erasure of your personal data.
 
You may contact USTA using any of the methods described in the “How to Contact Us” section of this Policy.
 
 Links to Other Web Sites
You should be aware that when you are on the Site you could be directed to other sites beyond our control. For example, if you "click" on a banner advertisement, the "click" may take you off the Site onto a different Web site. This includes links from advertisers, sponsors and partners that may use the Site’s logo as part of a co-branding agreement. These other Web sites may send their own cookies to you, independently collect data or solicit personal information and may or may not have their own published privacy policies. If you visit a Website that is linked to our Site, you should consult that site’s privacy policy before providing any personal information. Please note that the USTA Family of Companies are not responsible for the privacy practices of third parties.
 
Other Terms
Your use of this Site is subject to the Terms and Conditions of Use. If you choose to use this Site, your visit and any dispute over privacy and data collection is subject to this Privacy Policy and our Terms and Conditions of Use including limitations on damages and application of the law of the State of New York.
 
Changes to this Notice
If we make any material change to this Notice, we will post the revised Notice to this web page. We will also update the “Effective” date. By continuing to use our services after we post any of these changes, you accept the modified Notice.
 
Contact Us
If you have any questions about this Notice or our processing of your Personal Data, or want to submit a verifiable consumer request, please write to our privacy team by email at customercare@usta.com or call at 1-800-990-8782  or by postal mail at:
United States Tennis Association Incorporated
Attn: Customer Care
2500 Westchester Avenue, Suite 411
Purchase, New York 10577
 
Please allow up to four weeks for us to reply.